Projects

Design Hotels is finding ínfinity

Our corporate social responsibility strategy (CSR) for Design Hotels creates supply and demand for a more sustainable product simultaneously by influencing the hotels and inspiring consumers. Design Hotels themselves don’t own the hotels; they collectivise their clients and represent them in a time of corporate green-washing and where online consumers utilise comparative shopping.

The award-winning strategy goes beyond raising minimum standards and plants the seed of change to reduce environmental impact via three specific spheres of influence: 1. Design Hotels as a business, 2. The hotels they represent and, 3. Each and every consumer they connect with. As international leaders in the hospitality industry it was a natural progression for Design Hotels to begin their journey towards sustainability, “not because they have to, but because they can.”

Claus Sendlinger, CEO Design Hotels, receiving the award for Most Original Campaign at Limited Edition Miami (www.lemiami.com)

Finding Infinity — The Design Hotels™ App — Astronaut Magazine — Exploring new realms